Collective Consulting has launched Invcent.com (pronounced ‘INCENT’ - the ‘V’ is silent), a global marketplace SSSP (self-serve supply platform), which shall fulfil the TV inventory buying needs of agencies and clients.
Founder of Invcent.com, Alok Rakshit said, “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of Invcent.com, linear mediums can experience a rapid digitalisation process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets.”
Due to the sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets.”
Invcent.com simplifies access to the daily inventory and impact properties of publishers and channels.
The new launch aims to seamlessly integrate with both internal and external APIs of publishers in their respective mediums. It is a secure and transparent platform which shall appeal and aid the buyers and sellers alike, maintaining utmost privacy. The platform would extend itself to digitalise other linear mediums such as radio, print, out-of-home and streaming services.
The core founding team consists of industry expert Joydeep Ghosh, who has pioneered the digitisation process for TV commercials delivery in India. He is supported by Sagar Gholap, who has worked extensively with leading media houses.
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