Big FM delves into intricate love stories that say 'Yeh Ishq Nahi Aasan'

On the occasion of Valentine’s Day, Big FM has presented its campaign, ‘Yeh Ishq Nahi Aasan’. It aims to celebrate the essence of love by delving into each phase of a relationship through stories, narrated by storyteller Neelesh Mishra on his show ‘Yaadon ka Idiot Box’ on Big FM.

The campaign will also feature snippets from the love stories of  actors like Shreyas Talpade, Karan Singh Grover and Bharati Singh amongst others.

The campaign aims to emphasise how having a companion can profoundly impact one's life. From the phase of budding romance, where innocence, excitement and emotional vulnerability reigns supreme, to the challenges and joys of building a life together, navigating through career choices, financial planning and raising a family, the show aims to explore it all.

Sunil Kumaran, COO, Big FM, said, “As we navigate through life's many emotions, love stands out as a source of hope and connection. Our latest campaign, 'Yeh Ishq Nahi Aasan' for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power. Through different stories, we endeavour to weave together tales that beautifully reflect the essence of human relationships. We aim to inspire, uplift, and remind our listeners that love is truly the greatest gift we can share.”

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