BCCI sets base price for partners for next five IPL seasons

The Board of Control for Cricket in India (BCCI) has established a collective base price of Rs 2,700 crore for the six associate and three special partner slots in the Indian Premier League (IPL).

This development followed the recent Rs 2,500 crore agreement with Tata Sons for IPL title sponsorship.

According to news reports, each of the six associate partners is offered a base price of Rs 65 crore annually for 74 matches, totalling Rs 1,950 crore over five years. Previously, the six associate partners, including Dream11, Cred, Saudi Tourism, Upstox, Herbalife, and RuPay, paid between Rs 60-70 crore annually.

Additionally, as per the reports, the base prices for orange and purple cap, umpire, and strategic timeout partnerships are set at Rs 60 crore, Rs 50 crore, and Rs 40 crore per year, respectively, for 74 matches, amounting to a total base price of Rs 750 crore over five years. Previously, Saudi Aramco, Ceat, and Paytm, the orange and purple cap partner, strategic timeout partner, and umpire partner, respectively, paid Rs 65 crore, Rs 32-35 crore, and Rs 28 crore annually.

The deadline for purchasing the RFQ (request for quote) document is February 19, with bids due on February 21. Prospective bidders have the option to bid for either a five-year or three-year cycle. Although bids are solicited for 84 and 94 matches, the winning bid will be determined based on the highest bid for the 74 matches. BCCI retains the discretion to accept the best offer and is not obligated to accept the highest monetary offer.

The IPL 2024 season is slated to feature 74 matches, while subsequent seasons (2025-28) could include 74, 84, or 94 matches.

The starting prices for the 84 and 94-match seasons stand at Rs 70 crore and Rs 75 crore per annum, respectively, for six associate partnership slots.

For orange and purple cap partnerships, the initial rates for 84 and 94 matches are Rs 62.5 crore and Rs 65 crore, respectively. Likewise, for the umpire partner, BCCI has established base values of Rs 52.5 crore and Rs 55 crore, respectively. Meanwhile, the strategic timeout partner bears base rates of Rs 42.5 crore and Rs 45 crore, respectively.

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