Asianet News Media and Entertainment rebrands to Asianxt Digital Technologies

Asianet News Media and Entertainment has announced its rebranding to Asianxt Digital Technologies.

The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA as it embarks on expanding into new products and markets, as per the company statement.

As part of this transformation, Asianxt has unveiled a new brand logo and identity. This logo serves as a symbol of the company's renewed focus on pioneering the future of media-tech. With this rebranding, Asianxt will continue to provide comprehensive coverage of news, entertainment and events across the globe, even as it embraces a fresh perspective that aligns with the changing needs of its audience. 

Neeraj Kohli, CEO, Asianxt Digital Technologies, said, "Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realising that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike."

Rajesh Kalra, Executive Chairman, Asianxt Digital Technologies, said, "This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences."

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