Days after the video of the cast of the 2009 Bollywood hit ‘Wake Up Sid’ comprising Ranbir Kapoor, Konkona Sen Sharma and Namit Das from a shooting set went viral, the internet was buzzing with audience predicting it to be a reunion of the cast for a movie sequel- Wake Up Sid 2.
Little did the netizens knew at the time, that the reunion meeting wasn’t for a movie but for an ad for the Oppo Reno 11 Series.
Here is a link to the ad film-
Conceptualised by Famous Innovation for Oppo India, the ad film opens up with the signature tune of Wake Up Sid, featuring Kapoor or ‘Sid’ clicking pictures of Sharma or ‘Aisha’ on the day Das or ‘Rishi’ getting engaged to Shikha Talsania who played the role of Laxmi in the movie- Wake Up Sid.
As the ad film proceeds, the afterlife of the movie where Sid is a budding photographer also builds up to him ‘capturing life ke saare special pal’ and sharing the ‘hilarious moments’ as well as ‘nostalgic memories’ being the “#ThePortraitExpert.”
This is one of the ads which doesn’t just jump on the bandwagon of bringing pop culture references from movies to life via the script of an ad but brings to life the nostalgia of a movie which was liked and praised by many and step it up a notch by giving a glimpse into the afterlife of the movies’ characters in a parallel universe where Sid apparently has honed his photography skills all the more.