Vh1 Supersonic unveils 2024 line-up, artistes, experience categories, and brand partners

The multi-genre music and lifestyle festival, Budweiser Beats Presents Vh1 Supersonic Co-powered by Nexa, 2024, is coming back. 

Spread across 3 days and 5 stages, the festival with their brand manifesto, Be There Be Free will be held at Mahalakshmi Lawns, Pune, on 16•17•18 February 2024.

The festival curators have unveiled its line-up including top names from across the globe, such as Major Lazer Soundsystem, Adam Beyer, King, Yotto, Denis Horvat, Hamdi, Patrice Bäumel, The Midnight, Arjun Vagale, Browncoat, Kohra, Taba Chake and The Yellow Diary. Legends like 10,000 Lions, Bass Maya, Chromaderma, D2, Dr. Sel, Earl Gateshead, Ital Soup, Major C, NZ Selector, Rasta Yuga, Rudy Roots and Sanyas-I will also be ramping up the much-loved Reggae Corner.

Budweiser Beats are on board as the title sponsors with Nexa as co-powered by, along with Maybelline as the beauty partner and Jose Cuervo Magarita Mix as the Celebration partner.

Gaurav Mashruwala, Business Head, Viacom18 Live (Integrated Network Solutions), said, “Vh1 Supersonic has been at the forefront of bringing new experiences to India and curating a festival within a festival. True to our legacy, even this year it’s about more than just music and we are back with a bang to make the 9th edition as legendary as the experience. Right from international icons to indie stars, the stellar line-up is sure to give a out of this world experience to the festival-goers. With the support of our esteemed partners, we are looking forward to an iconic celebration of music and culture combining multi-genre stages, experience zones, the best of fashion, lifestyle, F&B and art.”

Vineet Sharma, CMO, AB InBev India, said, "Globally and in India, Budweiser believes in connecting authentically with consumers through shared passion points. Music and Culture are important touchpoints for our consumers and Vh1 Supersonic, year on year, brings together these elements and redefines the essence of live entertainment. Budweiser has been a long-standing partner at Vh1 Supersonic, and we’re excited to see what the 9th edition of the festival brings us. It’s not only about the music, it's about co-creating culture, music lifestyle and bringing India's electronic music subculture through BudX to the forefront that resonate with a diverse audience”

Shashank Srivastava, Sr. Executive Officer, Marketing and Sales, Maruti Suzuki India, said, "NEXA is an automotive lifestyle brand that has been setting new benchmarks in the automobile industry and caters to every need of the incessant seeker of 'new'. NEXA has three pillars based on our target audience's affinities: Lifestyle, Journeys, and Music. NEXA has always been closely associated with music with our Own IP featuring A R Rahman. Our association with Vh1 Supersonic reflects our commitment to seamlessly blend automotive excellence with cultural dynamism. Vh1 Supersonic has consistently crafted a significant consumer journey through experiential excellence. We are happy to take this relationship into yet another year and are excited by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives."

Smruthi Rajagopalan, Assistant General Manager, Maybelline New York, said, “Our collaboration with Vh1 Supersonic is a celebration of self-expression- bringing the world of music & makeup together for our Gen Z consumers. Recognizing the transformative power of music and makeup, Maybelline New York aims to create an immersive experience at Vh1 Supersonic to experience the world of New York trends and makeup, crafted for all.”

Hemang Chandat, National Sales Director - Monika Alcobev, said, "We are thrilled to announce our partnership with VH1 Supersonic 2024, where Jose Cuervo Margarita Mix takes centre stage as the Celebration Partner. This collaboration is more than a fusion of music and spirits; it's a symphony of passion, a celebration uniting the dynamic worlds of concert enthusiasts and aficionado of margaritas. After our successful partnership with VH1 Supersonic Arcade, this collaboration with Viacom18 Live marks an even more exciting synergy between the vibrant energy of one of the country's premier music festivals and Jose Cuervo Margarita lovers."

Vh1 Supersonic 2024 Headliner, Major Lazer Soundsystem, said, “India is a special place to us, so we are thrilled to be back at Vh1 Supersonic this year with some amazing sets planned. With each tour that we do in India, it’s always exciting to connect with more and more people and watch our fan base grow.”

The music and lifestyle festival of India, Vh1 Supersonic will be back with 80+ specially curated Fashion and lifestyle brands and an art showcase which will be topped with the best of F&B partners, flea areas and art installations.

Festival curator Nikhil Chinapa said, “We’re back, as promised and this time we’re bringing Major Lazer, Adam Beyer, King, Yotto and a massive array of festival favourite artists from across the world. We’re opening our gates on the 16th of Feb to welcome back friends and fans for our 9th edition in 2024…and it’s going to be a massively memorable weekend. See you on the dance floor!”

Major Lazer Soundsystem — the global dance trio of Diplo, Walshy Fire and Ape Drums — returns to Vh1 Supersonic. Also making a comeback while raising the BPM, is Swedish techno DJ & the king of modern techno music - Adam Beyer. Keeping up with the league of Indian rappers who became a rage overnight with his hits like Maan Meri Jaan, OOPS - King - is making his debut at Vh1 Supersonic!

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