Tonic Co unveils CG imagery for newly launched Ather 450 Apex

Tonic Co has unveiled its latest work for Ather Energy, India’s electric scooter manufacturer.

Tonic Co collaborated with Ather for the launch of the 450 Apex, a special edition scooter launched to commemorate 10 years of the company.

This project showcased Tonic’s expertise in creating hyper-realistic visuals of the 450 Apex scooters.

For Ather 450 Apex, Tonic Co created stills and animations for their website. Starting from teaser to reveal, not only did they create visuals of the curated bike but also made animations that talked about the newly launched ‘Warp+’ Mode and ‘Magic Twist’ .

Ashay Kshirsagar, Founder and Creative Technologist, Tonic Co, said, "Working on the CGI for the Ather 450 Apex Anniversary Edition has been a truly exhilarating experience for our team. We are proud to have played a role in bringing this milestone product to life visually. The level of detail and realism in our CGI reflects our dedication to pushing the boundaries of what is possible in the world of computer-generated imagery."

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