Tide launches campaign with new brand ambassador Shah Rukh Khan

Tide detergent brand has onboarded Shah Rukh Khan as its brand ambassador to endorse Tide as the ‘asli/real SRK – Stain Removal King’.

The brand has launched a new brand film where King Khan introduces the improved Tide with boosted stain magnets that target and remove deep-seated stains.

Speaking on the partnership, King Khan said, “This collaboration with Tide is not just about endorsing a brand; it's about a shared commitment to perfection, and the relentless pursuit of excellence. I am glad to have joined in this first of its kind partnership and recommend Tide as the ‘asli/real SRK’. Tide’s New and Improved performance and its ability to remove stains will delight consumers on their laundry needs”.

Sharing on his experiences in the shoot, King Khan added: "I have seen Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” many times. A reminder of the outstanding clean offered by the brand. It was fun to be a part of it and bring it to life in my own way. It's not just an entertaining element but demonstrates Tide’s stain removal expertise."

Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice-President, Fabric Care, P&G India, said, “P&G, home to the world's no 1 detergent brand, is committed to solving everyday consumer needs with superiority that drives brand preference. We're delighted with the partnership with Shah Rukh Khan and his endorsement of the New and Improved Tide as the Stain Removal King. Tide, the world's number one detergent brand, is focused on offering laundry solutions that delight consumers every day where it matters most. In this continued endeavor, we're thrilled that Tide has upgraded to remove deep-seated stains and offer an outstanding clean on the toughest stains. We are delighted to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country."

The brand film–  

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