Tata Tele Business Services launches campaign '#DontForgetToThankIT' to celebrate IT professionals

Capturing the significance of invaluable contribution of IT Professionals towards nurturing businesses across industries, Tata Tele Business Services (TTBS) initiated  IT Professionals Day with the campaign ‘#DontForgetToThankIT.’ 

The focus of the initiative is to urge businesses to celebrate and express gratitude to IT Professionals and IT Departments, who work diligently for seamless operations of our digital infrastructure. 

The campaign features two videos, spotlighting the irreplaceable role of IT professionals and the impact achieved through their focused efforts.

Vishal Rally, Sr. Vice-President – Product and Marketing, Tata Teleservices, said, “‘#DontForgetToThankIT’ is not just a celebration; it's a heartfelt tribute to the IT professionals who navigate the digital frontiers, ensuring seamless operations and driving business innovation. At Tata Tele Business Services, we recognise the invaluable contributions of IT professionals who are the true architects of success in today's digital age. This initiative is a testament to our commitment to appreciating, acknowledging, and elevating the IT community, the backbone of every thriving enterprise. Through this celebration, we invite organisations, leaders, and individuals to join us in expressing genuine gratitude to the dedicated IT teams who make the extraordinary seem ordinary every day.”

Through ‘#DontForgetToThankIT’ campaign, TTBS aims to not only acknowledge but also deeply appreciate the hard work, dedication, and professionalism of IT heroes who play a pivotal role in ensuring seamless operations, digital transformation, and business continuity.

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