Sofy launches TVC with new brand ambassador Sara Ali Khan

Sofy, a feminine hygiene brand by Unicharm, has on-boarded Bollywood celebrity Sara Ali Khan as its new brand ambassador.

The partnership aims to resonate with the aspirations of GenZ girls who seek confidence, comfort, and worry-free periods in their fast-paced lives.

The commercial, showcasing a day in Khan’s life emphasises her hectic routine, effortlessly balancing professional commitments and personal life. Sofy’s long-hour leakage protection ensures that Khan can conquer each day without the concern of leakage, smell, or bacteria.

Vijay Chaudhary, Managing Director, Unicharm, said, We are excited to have Sara Ali Khan as the face of our brand, empowering young girls to relentlessly pursue their dreams. At Unicharm, we have pioneered advancements in research and technology over years, positioning us as a trusted ally in promoting health and comfort in everyday life. The collaboration with Sara Ali Khan as the brand ambassador for Sofy further underlines Unicharm’s dedication in meeting the hygiene needs of girls during periods by offering them the highest product standards.”

Khan said, In a world where every step counts, I believe in living life without compromises. Sofy supports my long day shoots, prevents leaks, and ensures hygiene throughout the day. Every girl deserves a partner that understands her dreams and supports her journey, and Sofy has always been my trusted partner. With this association, I take pride in endorsing a product that aligns with the aspirations of the youth today to embrace a lifestyle that’s ambitious and fearless.”

Bhavana Dogra, Sr. VP and EBD, VML India. said, “We are proud to have worked with team Sofy on their latest campaign with Sara Ali Khan. Sara represents the young girl of today who is confident, aspirational and can’t let fear of periods come in the way of achieving her dreams. Sara Ali Khan delivers the brand message well and is someone the girls look upon.”

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