Singer India appoints Shalini Gupta Vachher as Head of Marketing and Communications

Singer India, the sewing machines and home appliances company, has announced the appointment of Shalini Gupta Vachher as the Head of Marketing and Communications.

Vachher has more than two decades of experience in the communications industry, counselling and executing campaigns. 

Singer said that in her new role, Vachher will work closely with all stakeholders to redesign Singer India’s marketing and communication efforts to create a meaningful impact by focusing on digital marketing and strengthening the company’s communication across all platforms.

“She will be responsible for developing and executing innovative marketing campaigns that resonate with the new age customers and drive business growth,” it added.

Rakesh Khanna, Vice-Chairman and MD of Singer India, said,” We welcome Vachher to the company at a time when we are shifting gears and working to create a new chapter in our journey, which is marked with growth, innovation and launching an exciting line up of new products. Shalini’s onboarding is a step in partnering with talent who believes in our values, growth and lineage and is confident of creating a stronger and a better tomorrow with her vast experience.”

Vachher said, "I am excited to be part of a brand which exists in most of the Indian households and one which evokes strong memories. I am looking forward to playing my part in Singer India’s journey of growth and success and I am confident that with a two-decade experience in building strong corporate reputation programs for clients, I will be able to add value to the new chapter, that is being written.”    

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