Shilpa Shetty Kundra unveils Zip Zap Zoop kidswear line in India

Shilpa Shetty Kundra partnered up with Ashmika Sadh to unveil her venture into the clothing industry with Zip Zap Zoop.

Zip Zap Zoop is a clothing line for kids and teenagers. with Zip Zap Zoop Shetty aims to push the boundaries and change the kid’s clothing industry. Being a mother herself, she understands the increasing concern of new-age mothers for conscious clothing, which is not only fashionable but comfortable too, as per the company statement.

Shetty said, ”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable.”.

Sadh said, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable & hypoallergenic, suitable for children who have sensitive skin allergies. As we move forward, we will share more about our processes.”

“Expressive Fashion For Kids” is the motto of Zip Zap Zoop. It will be starting with 500 styles to choose from right from the get-go.

Shetty further said, “We are launching with a variety of styles and sizes, ranging Ages 0-19 years boys and girls, leaving very little room for any child to feel excluded from our world. Kids are very aware of how they want to be dressed and they want variety, ask me I’m a mom! Hence we are combining fashion with functionality so that every child can wear their personality. To cater to every individual style, we have gone that extra mile for our customers. Making it easy for parents and kids with an array of choices, We intend to build a loyal customer base in the coming months ."

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