Saket Sahay joins Viacom18 Sports as Senior VP, Advertising Sales - Digital and TV

Saket Sahay has assumed the role of Senior Vice President, Advertising Sales - Digital and Television at Viacom18 Sports.

Prior to joining Viacom18, he held the position of  Vice- President and Sales Director at Star Sports Network.

For more than nine years, Sahay spearheaded the advertising sales efforts in the sports division at Star India. Back in 2010, he joined Star India as National Head of Brand Solutions (as sales), Regional GEC. Later, he was elevated to the Regional Head, Ad Sales - News.

In 2014,  he took on the position of Regional Head (Revenue) - Leagues and Premium Sports at Star Sports. His journey with Star Sports has been multifaceted, encompassing roles such as Sales Director and National Category Head and Vertical Incharge (KAM and Market Development).

Before becoming a part of Star India, Sahay held the position of Category Head for Special Features at The Times of India Group (BCCL).

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