Organic Tattva ropes in Vikas Khanna as ambassador for its organic flour and pulses

Organic Tattva has announced its strategic partnership with Chef Vikas Khanna, designating him as the ambassador for their organic flour and pulses range.

Beyond endorsing products, this collaboration seeks to educate and empower consumers. Chef Khanna aims to raise awareness about the advantages of organic living, emphasising the positive impact on personal well-being and the planet. Khanna's decision to collaborate with Organic Tattva stems from his belief of supporting products that contribute positively to people's lives and the environment. The collaboration aspires to inspire a broader shift in consumer behaviour. Khanna sees this partnership as an opportunity to encourage people to make more informed choices about the food they consume, fostering a ripple effect toward healthier and more sustainable living.

Khanna said, "I am thrilled to align with Organic Tattva, a brand that shares my passion for promoting wellness and ethical living. Together, we aim to inspire consumers to adopt healthy eating habits while emphasising the importance of choosing organic, wholesome foods for a balanced and sustainable lifestyle. I value this partnership more as the overall impact on our agricultural land and future is immense."

Kriti Mehrotra, Co-Founder, Organic Tattva. said, “We are opening 2024 on a beautiful note of collaborating with Chef Vikas Khanna who is a testimony to great taste, healthy living and sustainability. A true son of the soil he has been a brilliant advocate of going back to roots and his honest approach to promoting healthy living has encouraged us to join hands and make genuine impact on the food choices of the consumer. His dedication to health and wellness perfectly aligns with our values, and we are confident that this collaboration will resonate with our consumers.

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