Nivea India ropes in Geetika Mehta as Managing Director

Nivea has announced the appointment of Geetika Mehta as the new Managing Director.

Mehta with a distinguished career in the FMCG sector, has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil and South Africa.

The company stated that her extensive experience and strategic vision align seamlessly with Nivea India’s objective of providing consumers with superior product quality in line with its care proposition.

Her previous stints include Managing Director at Hershey India for 2.5 years and an 18-year journey at Hindustan Unilever.

Mehta said, “I am thrilled to join Nivea India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea's position as the skincare brand of choice for millions of Indians.”

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