Mother's Recipe launches 'Mumbai ka Pyaar' campaign with Mumbai local train branding

Mother's Recipe has announced the launch of its 'Mumbai ka Pyaar' campaign. The Mumbai Local trains will be decked up with Mother’s Recipe’s distinctive branding.

Mother’s Recipe highlights its love for Mumbai through this campaign to create a feeling of belongingness for the city dwellers. The path of the trains has been strategically chosen to represent the diversity of Mumbai's local railway network across the Western line, Central line and Harbour line with vibrant visuals and engaging content showcasing the authentic taste and love that goes into every Mother's Recipe product.

The train branding will feature Mother’s Recipe’s authentic food products across different segments like Papads, Pickles, Cooking Pastes, ready-to-cook products, Chutneys and Instant Mixes.

The campaign aims to not only celebrate the diverse flavours of Mumbai but also connect with the everyday lives of Mumbaikars, bringing a sense of joy and familiarity to their daily commutes.

The USP of every product has been crafted into individual taglines like Mumbai ka Khatta Meetha Pyaar for Pickles, Mumbai for Har Ghar Pyaar for the Ready to Cook range on one side of the train. The other side of the train features the new and exquisite Recipe Sauces like Garlic Chilli Sauce, Red Chilli Sauce, Soya Bean sauce, Chilli Vinegar and more.

Sanjana Desai, Executive Director, Mother's Recipe, said, "Mumbai ka Pyaar is our way of expressing our love and we are thrilled to bring this campaign to the heart of Mumbai – its local trains, which are the lifeline of the city. Mumbai is known for its love for food - Salty, spicy, sweet, sour. Every flavour has a unique place in people’s hearts and on their plates and that is what makes Mother’s Recipe an integral part of every home. We have an extensive range of pickles, chutneys, ginger-garlic paste, ready-to-eat food, instant mix and recipe sauces which offer people the taste they love.”

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