Moneycontrol launches print campaign against ET

Moneycontrol has launched a full-fledged offensive against The Economic Times, claiming the leadership in the business news segment.

In a front-page advertisement issued in the Indian Express on January 29, Moneycontrol claims to have beaten the legacy leader Economic Times on all parameters.

Quoting the Comscore data Comscore, Mondeycontrol said,” With 30.02 million unique viewers, Moneycontrol grew by 9% in December 2023 to forge ahead of ET (28.6 million) in readership size and monthly traffic.”

It further said, “Moneycontrol consolidated and extended its lead over ET in page views and time spent. These are the two key metrics of digital reader engagement and sustainable competitive advantage.”

The platform garnered 368 million pageviews in December - more than double the pageviews of the No. 2 in this category, ET (173 million), according to Comscore data quoted by Moneycontrol.

“Moneycontrol’s complete dominance in this domain was also evident in time spends. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on ET (199 million minutes),” it added.

Info@BestMediaInfo.com