L'Oréal Paris unveils 'My Hair Color, My Expression' campaign

L'Oréal Paris has introduced its new campaign, 'My Hair Color, My Expression,' featuring 4 digital stars - Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J.

With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour and empower them to tell their unique stories, and unabashedly celebrate their unique identities and choices.

Dario Zizzi, Brand General Manager, L’Oréal Paris India, said, “In the kaleidoscope of beauty, every shade tells a story. 'My Hair Color, My Expression' is more than a campaign; it's a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colors. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly.”

Gupta said,  "I'm thrilled to share that the captivating campaign “My Hair Color My Expression” for L'Oréal Paris, has been an absolute joy to shoot. As someone deeply passionate about self-expression, I appreciate how L’Oréal Paris Casting Creme Gloss adds that perfect touch of vibrancy to one's personal style. This project marks a delightful beginning to the year, and I'm genuinely happy to be a part of it. Looking forward to a fantastic start and exciting collaborations ahead, all with the vibrant hues of L’Oréal Paris Casting Creme Gloss"

Gagroo said, "I am thrilled to share the L’Oréal Paris, 'My Hair Color, My Expression' campaign with the world. The enchanting shade of salted caramel has a natural looking flair and seems like an extension of my personality. The seamless collaboration with L’Oréal Paris has been a delightful experience and I'm so excited about the film release, as we recreate the magic together. Here's to celebrating the beauty of individuality and the joy of expressing oneself with L’Oréal Paris!"

Kulhari said, "I'm thrilled to be associated with L’Oréal Paris and especially for such a beautiful campaign like #MyHairColorMyExpression. Over the last 4-5 years, I've become self-aware, embraced self-love, and shattered societal norms. Experimenting with hair colors and styles is my subconscious way of expressing freedom and fearlessness. It's become my secret language, reflecting who I am at the moment. As an artist, I'm a shape-shifter, portraying diverse characters on and off-screen. It's not just a job; it's an art form, expressing the many shades of Kirti.""

Bani said, "I think for anyone who knows me or perhaps even looks at me, they can tell I’m an expressive person - from my hair to the tattoos to the body, clothes and jewellery, all the way to my facial expressions! That’s why I couldn’t think of a better fit for me than the ‘My Hair Color, My Expression' campaign with L’Oréal Paris Casting Crème Gloss. I love that’s It's more than just a campaign; it's an invitation to explore all your unique shades and express yourself fearlessly. Let your hair be the canvas of your vibrant story!"

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