ITC's Sunfeast YiPPee! and Bingo! become regional sponsor of Argentina National Football Team

Bingo! and Sunfeast YiPPee! from ITC have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.

As part of this strategic partnership, YiPPee! and Bingo! will use the AFA's legacy to connect with consumers through unique initiatives. Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and much more. Further, through this association, the brands aim to deepen their reach and offer experience that celebrates the shared adoration for the sport.

Celebrating the partnership, the respective brands unveiled exclusive packs featuring players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at ITC Sonar.

Suresh Chand, Vice-President and Head of Marketing, Snacks, Noodles and Pasta, ITC Foods, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”

Leandro Petersen, Chief Commercial and Marketing Officer, Argentine Football Association, said, “We are thrilled to welcome Bingo! and YiPPee! as our Regional Sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India."

YiPPee! also launched a unique G.O.A.T (Greatest Offer of All Time) promo, where participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players to receive personalised digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandise.

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