InMobi to layoff 5% of its total workforce amid AI-first approach

InMobi Group, an advertising technology company, has decided to lay off 5% of its total workforce, which amounts to 125 employees, as the company looks to overhaul its operations by strategically shifting towards an artificial intelligence (AI)-first approach.

The Bengaluru-based company has a global workforce of 2,500 employees.

A media report quoting an InMobi spokesperson said, "As artificial intelligence has been sweeping the world, the market needs and expectations that our customers, brands, agencies and developers have of us are changing rapidly."

"The products for addressing market needs and customer expectations, the skill sets for delivering those products, and the go-to-market strategies are going to be significantly different from those of the past decade. The changes that we are bringing in at the organisation level are a proactive step for us to address the above needs, stay competitive and win globally in this decade and beyond," the spokesperson added.

The move comes amid a trend where other big companies are also restructuring their operations by incorporating AI. However, InMobi has clarified that this change is being made as part of a performance-based and not a cost-cutting measure.

Info@BestMediaInfo.com