India TV expands CTV portfolio with 24x7 Yoga channel launch

India TV has expanded its portfolio with the introduction of 24x7 Yoga channel.

The Hindi channel will feature exclusive content and insights from the yoga guru, Baba Ramdev.

Catering to health-conscious audiences, the dedicated yoga channel will serve as a comprehensive guide, offering insights into various yoga postures, sequences, and their benefits for practitioners of all levels.

The channel offers special sessions on yoga philosophy and education, providing insights into its rich history and principles. Additionally, segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.

Ritu Dhawan, Managing Director, India TV, said, "Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed."

Highlighting the significance of CTV in reaching a wider audience, Dhawan added, "CTV is the way forward, and its reach is expanding with each passing day. Launching the Yoga channel on the CTV platform allows us to connect with a broader viewer base."

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