Gaurish Pathare joins Update Geotarget as Managing Partner

Gaurish Pathare has joined Update Geotarget as Managing Partner.

In his new role, Pathare will be responsible for providing strategic, financial and operational leadership and will be responsible for overall National Sales and will work closely with Sharad Alwe, Co-founder of Update Geotarget.

He will drive the relationships across clients and media agencies pan India and will also lead the key strategic alliances that Update Geotarget is planning aggressively in the market to open up new categories to expand the client base.

Pathere started his career with Clea advertising in 1994 and then joined Fulcrum – which was the AOR for Hindustan Unilever in 1996. After 9 years in Fulcrum and then subsequently in Group M, he moved to BCCL heading sales for Magazines and then onto to the client side in Reliance ADAG. He has spearheaded the revenue functions nationally for media houses like Midday, Sakal and finally headed language brands for BCCL.

He was a strategic consultant to Mumbai-based agencies like 361 Degree Entertainment, Adventure Advertising, Gracious Communications, and the radio station in Delhi HIT FM.

Pathare said, "Update’s commitment to innovation, thought leadership in the space that they have operated over the last 3 decades, and an extremely forward-thinking approach have always made them unique and a fast-growing company.  Their commitment to excellence, innovation, and client-centricity aligns perfectly with my values and aspirations. I look forward to collaborating with the talented team here and leveraging our collective expertise to drive impactful results for our clients.”

Alwe said, “As we look forward to a brighter future ahead, we are fast-tracking ‘transformation’ which is true to our DNA over the last 28 years. Just as we led hyper local channels game, and we will continue to do so even more aggressively we are also getting future-ready with our foray into fine casting. I am super excited about the pioneering work we are doing in this area, and we will be announcing it in the near future. To be able to do so, we needed strong leadership and someone who could drive a cohesive process within and outside the organisation. I am sure Gaurish will surely be able to do that and we all are excited to have him on board."

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