FIH signs 4-year partnership with Viacom18

The International Hockey Federation (FIH) has announced that it has signed a major media rights agreement with Indian broadcaster Viacom18.

The agreement runs for a 4-year cycle (2023-2027) and includes all FIH events, except the FIH Nations Cup.

Because of this partnership, India viewers will be able to watch on Viacom18 channels the upcoming FIH Hockey Olympic Qualifiers, the FIH Hockey5s World Cup, the FIH Hockey Pro League, the 2026 FIH Hockey World Cup and many more events.

Matches will be available on OTT platform JioCinema and Viacom18’s linear channels Network Sports18.

Hursh Shrivastava, Head of Strategy, Partnerships and Acquisitions, Viacom18 Sports, said,  “Hockey has been one of the most loved, followed and storied sports in India. The recent success of the Indian Men’s and Women’s National Team bodes well for the continuous growth of Hockey, and we are excited to bring unbridled access to millions of sports fans in India. The addition of world-class Hockey coverage reiterates our commitment to provide fans all-inclusive offerings of globally-acclaimed sports events.”

Tayyab Ikram, President, FIH, said, “As we’re enhancing our commercial and broadcast approach, this agreement with Viacom18 is a major step forward. It’s a great support to be partnering with such a strong broadcaster in a country where hockey is so fundamentally and historically anchored, and where we continuously want to develop the game. On behalf of FIH, I would like to thank Viacom18 for joining our efforts to promote hockey in India even further.”

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