Colors crosses 200 GRP mark; viewership share up 80% in 2023

Colors on Monday said that it crossed the 200 GRP mark and clocked 207 GRPs in the latest BARC ratings.

The channel said that this feat comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in week 22 to 207 at the close of the year.

Colors’ six shows were part of the top 15 most-viewed shows in India last year.

In a press statement, Colors said that at the heart of its success lies its differentiated strategy in programming a varied content offering, an approach that has been pivotal in driving the viewership to the channel, firmly establishing its position as a beloved entertainment destination for the entire family.

Alok Jain, President – General Entertainment, Viacom18, said, “The past 6 months have seen our viewership share surge by ~80%, helping us open the new year by crossing a significant milestone with 207 GRPs. At the heart of this exponential surge lies our strategic content approach, meticulously designed to cater to the entire family through a harmonious blend of fiction and non-fiction programming. Today, we are the only complete family entertainment GEC in the HSM market. From mythos to social dramas to non-fiction content, COLORS is a microcosm of the diversity of our viewers.  Our content strategy reflects this belief and our rapid climb through the ratings charts reflects India’s faith in our content.”

He added, “I’d also like to take a moment to acknowledge the team effort that goes into this – from understanding viewer preferences to creating content that resonates, to amplifying, analysing and iterating it – our institutional adoption of the viewer-first approach is a truly differentiating factor.”

The shows on the channel cater a myriad of emotions and stories, from mythological narratives such as Shiv Shakti– Tap Tyag Tandav to inspiring tales like Doree and Neerja to blockbuster shows including BIGG BOSS and Khatron Ke Khiladi.

Shows such as Shiv Shakti – Tap Tyag Tandav and Parineeti have consistently dominated the rating charts, showcasing their widespread popularity, the channel said.

“The longest-running show on Colors, Udaariyaan, has emerged as a fan favourite, further affirming the channel's ability to create content with enduring appeal. Suhaagan, airing in the early prime-time slot, has also significantly contributed to the channel's success. Social dramas that are rooted in Colors’ ethos such as Doree and Neerja Ek Nayi Pehchaan continue to maintain a firm grip on the audience, highlighting Colors' dedication to providing compelling and thought-provoking storytelling. Marquee shows such as Khatron Ke Khiladi and BIGG BOSS have also been the highest-rated non-fiction shows in the category during their run,” the channel said in a press statement.

The show line-up of 2024, includes Mera Balam Thaanedar, Dance Deewane and the magnum opus Prachanda Ashoka.

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