Colors and MakeMyTrip partner to offer fans exclusive stay at the Bigg Boss House

MakeMyTrip Homestays and Villas collaborated with Viacom18’s Hindi GEC Colors to offer exclusive access to the Big Boss House. The initiative underscores its resolve to bring homestays closer to the popular culture in the country.

Raj Rishi Singh, Chief Marketing Office, and Chief Business Officer – Corporate, MakeMyTrip, said,” We are thrilled to offer fans of Bigg Boss a once-in-a- lifetime opportunity to step into the iconic house. This collaboration underscores our commitment to curate unique experiences for travellers, expanding beyond conventional stays and unlocking new dimensions in the world of hospitality. This collaboration is our invitation to travellers to explore distinct accommodations to add remarkable memories to their journey.”

Mahesh Shetty, Head – Network Sales, Viacom18, said, “Bigg Boss is India’s most followed entertainment show and provides an unparalleled reach to brands that associate with it. Just as we do with the content, we provide innovative solutions to our advertisers that help them stand out in their respective sectors and help them solve their brand/business objectives. This unique partnership with MakeMyTrip is a first of its kind innovation and a testament to our commitment to programmatically integrate our partners seamlessly and showcase their product/service and experience in a clutter breaking manner.”

Consumers are invited to share why they deserve to step into the Bigg Boss house through a contest open on the MakeMyTrip platform. Fifteen winners, picked from the most compelling respondents, will have the chance to stay at the house, engage in activities, meet former Bigg Boss participants, and be a part of an exclusive episode filmed within the premises.

The contest is live on the platform till January 22nd and the winner announcement is scheduled for January 24th, 2024.  The exclusive episode showcasing the participants and highlights from their visit will be available on Jio Cinemas on January 30th, 2024. 

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