BSH Home Appliances unveils revamped brand identity for Siemens

BSH Home Appliances has announced the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the home appliances segment. 

The refreshed Siemens brand identity was unveiled in Bengaluru,

The brand's commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.

BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to technology, quality, and sustainability, as per the company statement.

Siemens aims to enhance visibility in built-in kitchen solutions, drawing on its global leadership, design, and legacy of setting benchmarks for performance and reliability.

The reshaping of the brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’

Saif Khan, Managing Director and CEO, BSH Home Appliances India, said, "With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes.  Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.  Siemens Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow."

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