Atom Network appoints Abheek Chatterji as Chief Business Officer

Atom Network has announced the appointment of Abheek Chatterji as the Chief Business Officer.

In this new role, Chatterji will work closely with Atom Network Founder Abhik Santara and CCO, Yash Kulshresth, looking after the business functions across Mumbai and Delhi offices and expanding to Bangalore in the coming months.

Chatterji has over 15 years of cross-category experience in the industry and has joined the team from Dentsu Creative where he was the Vice-President, West.

A graduate from XLRI, he began his career at Rediffusion Y&R, expanding his experience with agencies such as Lowe Lintas, Ogilvy and Taproot.

Some of his clients include LG, Hindustan Times, Maruti Suzuki, Woodland, Bosch, Mahindra Lifespaces, Bajaj Auto, ITC Fiama, Urban Company, CIPLA, Reliance, Gulf Oil among others.

Chatterji said, “At Atom, I am rediscovering the fun of advertising and the reason I came to this industry in the first place. It is young, dynamic, lively, and filled with passionate people eager to create a great body of work, that wins awards while benefiting the brand. Abhik has been my mentor and senior in the industry. He is that visionary who has brought back the lost charm to advertising and I feel equally honored and privileged to be a part of it. I aim to help spread our wings for higher flights and make ^a t o m the genesis of everything inspiring.” 

Santara commented, “I’ve been a fan of his creative understanding and fine business sense. Abheek doesn’t operate from a 33000 ft height to manage brands; he loves getting deep into clients’ business challenges and providing creative solutions. That’s one thing badly missing in our business today and too much horse shit spoken from air-conditioned rooms, lofty parties and Instagram knowledge. Atom is a young agency and has a vibrant and young team. As we embark on our 2024 expansion plans and add newer services, his experience will bring the required depth, maturity and discipline to our operations. His easy demeanour, sense of ownership and love for creativity are an added asset for our clients.”

Kulshresth said, “The year couldn’t have started on a better note. With Abheek onboard, we have increased our value, skills, and experience by miles for our existing and future clients.  We are excited to work with the best in the business. However, one must figure out a nickname for Abheek to avoid two people turning every time.”

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