Archies unveils Valentine's day based digital campaign #ArchiesHaiToValentineHai

Archies has unveiled its digital campaign for Valentines day, #ArchiesHaiToValentineHai.

The narrative unfolds with the tale of a young man ensnared in the chaos of life, forgetting Valentine's day. As his beloved is left disheartened, an unexpected hero emerges in the form of his father. Proposing a remedy, the father advises a visit to Archies, urging his son to select a gift from the store to mend the broken heart.

Varun Moolchandani, Executive Director at Archies said, “Archies Hai To Valentine Hai because Archies has been weaving the threads of love since the inception of the company. Our cards and gifts have borne witness to countless love stories, and we take immense pride in being a part of those special moments.”

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