Admatazz has won the integrated marketing mandate for the brand Anupam Stationery.
As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new age technology like Gen AI.
Yash Chandiramani, Founder and Chief Strategist, Admatazz, said, “We are honoured to be entrusted to enhance the digital and social presence for Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences."
Vinod Manilal Gala, Director, Anupam Stationery, said, "In today’s time we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship.”
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