Ad insights: Best mediums to consider this Union Budget Day

Business news channels and platforms have geared up with a comprehensive lineup of programming for the Union Budget 2024, which will be announced on February 1, 2024.

News platforms such as NDTV Profit, Moneycontrol, CNBC, ET Now and ET Now Swadesh, will play a vital role in decoding and presenting every minute detail through discussions and debates with finance experts for their viewers and readers.

NDTV Profit's Budget Day programming lineup will include the participation of prominent figures from India Inc., market experts, and key industry figures. The channel will provide live coverage through a series of special shows on Thursday, featuring insights and discussions of leading personalities in the business and financial sectors.

Commencing at 7:30 am, NDTV Profit will begin its programming with a comprehensive overview of what is expected from the Union Budget. The flagship show, 'All You Need to Know,' will provide insights into the day's trade setup, addressing market expectations and key Budget figures.

In addition, the channel will feature special segments such as the Budget Buy/Sell Corner, where prominent market voices will delve into future trends. Following this, the broadcast will switch to live coverage from Delhi, capturing the scenes at the Confederation of Indian Industry (CII) and the Parliament during the budget speech.

As the budget speech by Sitharaman concludes, the channel will immediately delve into insights from resident experts and eminent personalities in the corporate and market realms. Throughout the rest of the day, viewers can expect to hear insights from corporate experts and decision-makers from FICCI and CII until the markets close.

The lineup of anchors slated to host various shows on NDTV Profit on February 1 includes Niraj Shah, Alexander Matthew, Tamanna Inamdar, Samina Nalwal, and Agam Vakil.

On the other hand, Moneycontrol has announced its latest initiative, ‘The Election Budget: India 2024'. Using data visualisation tools, this initiative shall provide coverage of PM Narendra Modi-led government’s last budget before the general elections.

As part of their Budget programming lineup, Moneycontrol’s team of expert journalists will demystify government policies, providing a comprehensive analysis of their implications on Indian businesses and investors.

Alongside in-depth reportage and analysis, Moneycontrol has also introduced new data tools to facilitate a deeper understanding of the Union Budget. Moreover, users can engage in games like ‘Play the FM’ and ‘Budget Word Cloud’, providing a playful yet informative experience.

Furthermore, its Income Tax Calculator will provide readers with instant valuable insights into the Budget's impact on their finances.

Moneycontrol’s live digital video broadcast feed on Budget Day will feature exclusive perspectives from top industry leaders, investors, market gurus and its team of experts. This includes how the Budget will impact key industries and companies. 'Pitch Report’ will delve into key issues, expectations and the potential impact on major sectors, providing viewers with a thorough understanding of the economic landscape.

‘Fast and focused’, a key aspect of this coverage is to identify key gainers and losers with an in-depth perspective. Furthermore, the ‘Personal Finance’ segment will decode how the budget will impact individuals.

Additionally, in the ‘Modi@10’ series, the channel aims to analyse the impact of budgets presented during Prime Minister Narendra Modi’s decade-long tenure. To complete the narrative, Moneycontrol also profiles the people behind the scenes with a special feature series, 'Team FM'.

Nalin Mehta, Managing Editor, Moneycontrol said, "Though this is an Interim Budget, it sets the political agenda ahead of national elections. As India’s leader in business news, Moneycontrol’s unmissable coverage will provide news and insights that matter for investors, traders, consumers, and everyone interested in the larger India story.”

“To cut through the clutter and understand the big story behind the Finance Minister’s numbers, log into Moneycontrol.com on Budget Day," he added.

Meanwhile, ET Now, English business news channel and ET Now Swadesh, Hindi business news channel, have announced an exclusive Budget special programming under the theme, ‘Budget 2024 – Vikas Ki Guarantee’.

Commencing with live coverage of the Finance Minister's announcements on Budget Day, February 01, 2024, both channels will track the economic and political impact of the Budget, covering a series of in-depth discussions and interviews with market experts, fund managers and economists.

Budget programming on ET Now includes Nikunj Dalmia's Insightful Analysis. Dalmia is the Editor-in-Chief at ET Now and ET Now Swadesh.

Other programs include Swaminathan Aiyar On Vikas Ki Guarantee, In-Depth Insights from an Elite Think Tank,  A-Star Market Panel, Top Chartists Revealing Profitable Stock Recommendations, Deloitte's Expert Team, Recap of Budget Exclusives and Budget and You - The Money Show Special.

On the other hand, ET Now Swadesh's Budget Day programming includes, Trading Akhara, Nikunj Ki Nazar, Big Market Voices on Budget, Corporates on Budget, Budget Kamaal, Jeb Ka Haal, Bano Apna Finance Minister - Budget Special, Budget Ke Baazigar, Budget Par Sarkar, Budget and Commodity Bazaar, Ye Bharat Ka Budget Hai, Budget Ka Swadeshi Andaaz, Budget Meter and Budget Bioscope.

The channels will also have an on-air content, Budget Master on February 1. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 8 am to 4 pm to stand a chance to win a smartphone.

CNBC kickstarted its exclusive Budget programming with 'The Budget Ballot - #MyBudgetWishlist' campaign. This initiative complemented the CNBC-TV18 programming lineup dedicated to offering in-depth insights and expert analysis in the run-up to the Budget as well as decoding the implications of the announcement for the audience.

The comprehensive Budget Day reportage will include shows such as the “The FII View” where the viewers gain a perspective on foreign investments in India, featuring Robert Sockin (CITI) and Arvind Sanger (Geosphere Capital) sharing their expertise.

Featuring the voices from India Inc., leaders such as Dinesh Khara (SBI), Sanjiv Bajaj (Bajaj Finserv), Sanjiv Puri (ITC), Sunil Vachani (Dixon Technologies), Suneeta Reddy (Apollo Hospitals) will share their opinions and analysis of the Budget 2024 announcement.

Lastly, through 'Mapping the Macros’, experts such as Sajjid Chinoy (JP Morgan), Jahangir Aziz (JP Morgan), and Samiran Chakraborty (CITI India) will explain the macroeconomic landscape and in 'The Tax Tangle', Dinesh Kanabar (Dhruva Advisors), Rajiv Memani (EY) and Sudhir Kapadia (EY) will help decode taxation complexities.

"The CNBC-TV18 Budget Ballot campaign is a powerful forum for voicing our nation's collective hopes and dreams from the Budget. We believe the Citizen must be at the centre of policy making and the Budget ballot is an effort to initiate a dialogue. This is our latest effort in making the Budget accessible to viewers, an endeavour we have been committed to for the last 25 years,” Shereen Bhan, Managing Editor, CNBC-TV18, said.

Our experience, expertise and understanding of the Union Budget will ensure our coverage comprehensively decodes the fine print of the Interim Budget 2024 and amplifies the impact of the announcements, all this live and in real time. With a stellar line up of industry leaders, economists, policymakers and global investors, CNBC-TV18 will bring you the most value-added analysis of the Union Budget”, Bhan added.

Smriti Mehra, CEO, Business News, Network18, added, "Our dedication to being the foremost authority on business and financial news and insights is encapsulated in our programming lineup and the enthusiastic response to the #MyBudgetWishlist campaign. As Budget Day approaches, we aim to equip our audience with information that is relevant and useful to them in their financial journey. For Union Budget 2024, we have partnered with some of the most renowned brands such as Life Insurance Corporation of India, along with State Bank of India and Bandhan Bank. Notably, CNBC-TV18 being a multiplatform news brand, will be going live on TV, website, and YouTube, ensuring that our viewers can access real-time updates and expert analysis seamlessly across various mediums."

Earlier, LiveMint announced that it would be launching reader and advertiser engagement initiatives. Mint’s Union Budget offerings will be themed around Artificial Intelligence (AI).

Mint has introduced an AI chatbot #AskMint, deep sectoral focus, bespoke video content, and extensive reader engagement initiatives. Mint users will be able to ask questions or queries to the AI-enabled chatbot which is fed with previous budget data and will be updated with the latest data on Budget Day 2024.                                                     

For the first time, Mint has introduced a reader engagement plan, aimed at fostering daily consumer engagement through daily budget quizzes with rewards for winners, polls, and personalised summaries of key budget announcements.

With in-app push notifications, quarter-page print ads and digital display banners, along with web/app header banners, Mint's approach for Union Budget 2024 aims at bringing an interactive experience for the audience.

Mint's digital platform will provide comprehensive coverage in three phases—Pre Budget, On Budget Day, and Post Budget—across desktop site, mobile app, microsite, and social media. The pre-budget phase includes content addressing personal finance, impact on income tax, and more, fostering user engagement through articles, videos, tools, widgets, and social media posts.                   

On the budget announcement day, Mint plans to elevate its coverage with live streaming of the Finance Minister's budget speech. Key announcements affecting industries and the common man will be highlighted, accompanied by market update widgets and budget ratings, providing real-time data and expert insights.

The post-budget phase on LiveMint will feature an in-depth analysis, reactions and takeaways from industrialists, sectoral and market analysis, providing a holistic view of the budget's impact.

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