Zomato set up an outdoor billboard near the Wagah Border, Punjab as the nation celebrated the 74th Republic Day.
The billboard has a patriotic tone to it, and it reads- “Zor se India-India chillana doston, kal adrak wali chai hum le ayenge”.
The platform once again played on the moment marketing trend and in a way tried to stir a feeling of a patriotism at the Wagah Border.
It is to be noted that this billboard comes at a time when the announcement of another probable blockbuster faceoff between India and Pakistan came in for the Asia Cup 2023 - as both the teams have been placed in the same group.
The food delivery, dining and restaurant discovery platform is known for carrying out ad campaigns that tend to go ‘viral’ - owing to its copywriting, out of the box thinking, and on-point creativity, along with the ‘humoristic’ or ‘moment-based’ content.
Quite recently, Zomato’s Instagram collaboration with BlinkIt had taken the internet by storm wherein both the brands had given a food-y rendition to iconic Bollywood dialogues - including ‘Tum doodh mangoge, hum Kheer denge!’
The ‘insta collab featuring a billboard collab’ had then kickstarted a contest through their story, wherein various brands had picked up on the trend and uses their creative geekiness to latch on to Zomato x BlinkIt’s ‘Doodh mangoge, doodh denge’ and ‘Kheer mangoge, kheer denge’.