Ceat, Dream11, Amul have won the sponsorship rights of the Women’s Premier League (WPL) for three years starting from 2023 to 2025.
Ceat has become the Strategic Timeout Partner. While Dream11 would be the official fantasy partner, Amul has been awarded the rights as the official beverage partner.
Earlier, Tata Capital, the financial services arm of the Tata Group, joined the title sponsorship of WPL. The group’s Tata Motors would also leverage the property.
The inaugural season of WPL will commence on March 4, 2023.
The first edition of WPL will be played in Mumbai across two venues - Brabourne Stadium in Churchgate and DY Patil Stadium in Navi Mumbai. The debut match of WPL will be hosted by DY Patil Stadium in Nerul, Navi Mumbai.
The inaugural season of WPL will witness the participation of 5 teams: Mumbai Indians (MI), Royal Challengers Bangalore (RCB), Gujarat Giants (GG), UP Warriorz (UPW), and Delhi Capitals (DC).
Lakshmi Narayanan B, CMO, Ceat Tyres, said, “We are proud to cement our partnership with BCCI as the strategic timeout partner to Women’s Premier League. Over the years, we have seen a significant rise in interest in the women’s game bolstered by some fantastic performances from our women in blue. We hope that through this association we can play a pivotal role in giving a fillip to the game and making it more mainstream.”
Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said, "We are delighted to be associated with the Women’s Premier League. Women’s sports are becoming increasingly popular in India, and we feel this will only grow with time. We hope that our partnership with BCCI for WPL will help provide the opportunity to promote women's cricket by continuing to attract the best talent. We also believe that such initiatives will help build a team of cricketing champions.”