Virtue Worldwide ropes in Ayushi Saria as Associate Creative Director

Virtue Worldwide has appointed Ayushi Saria as Associate Creative Director.

“The strategic move emphasises Virtue India’s focus on bolstering their creative leadership with future-focused and culture-forward talent,” said the company statement.

Before joining Virtue, Saria dedicated her talents to illustration, where she focused on projects centered around skin and body positivity. Notably, her international experience includes collaborations with clients such as Vicks, Red Lobster, Metamucil, and Heineken at Publicis New York.

Hayden Scott, Creative Head, Virtue India, said, “Ayushi is a great example of the kind of exciting hybrid talent we want to grow at Virtue. She is a passionate advocate for design and a strong leader. I am certain her diverse skill-sets will help bring a wonderfully fresh perspective to our work. And did I mention, she’s also a damn nice person? I can’t wait to see how Ayushi helps shape Virtue India’s next growth phase.”

Saria said, "I’ve always been fascinated by culture and how brands become a part of this in a progressive and meaningful way. To have the opportunity to work at a place that’s powered by culture – it’s incredibly exciting. To work with some very unique and talented people, even more so." 

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