TheSmallBigIdea rolls out Christmas branding across cities to promote 'Merry Christmas' film

TheSmallBigIdea's film marketing unit executed widespread Christmas branding in cities across the nation to promote the film 'Merry Christmas' starring Katrina Kaif and Vijay Sethupathi.

The team employed unconventional guerrilla marketing tactics, with volunteers strategically placing themselves under many ‘Merry Christmas’ branding in the city.

“Armed with placards displaying the movie's release date, the #MerryChristmasTakeover, on-the-ground campaign caught the attention of passersby,” as per the press release.

Taking the promotion to the digital realm, the Instagram handle of Tips Films orchestrated a social media takeover by hijacking posts from other brands. Leveraging the generic holiday wishes of ‘Merry Christmas’, the film seamlessly integrated itself into the festive narrative, creating an engaging promotional strategy. This innovative approach not only utilised physical media assets around the city but also extended its reach to the digital medium.

Moreover, as the world shared their Christmas party moments on social media, Team Merry Christmas joined in the fun. Leveraging the power of AI, TheSmallBigIdea infused playful elements from the movie, such as teddy bears and origami, into twisted party pictures featuring the movie's cast.

Sanmesh Sapkal, Director - Key Accounts, TheSmallBigIdea, said, "Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It's about thinking outside the box and creating memorable experiences for our audiences."           

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