Smartphone brand itel unveils new logo

The smartphone brand itel has rebranded its logo.

“The new logo is designed to be modern, vibrant, and easily recognisable, capturing the essence of itel's brand promise – ‘Enjoy Better Life’”, said the company.

The brand further said that the vibrant magenta hue chosen for the new logo exudes a positive and youthful vibe, reflecting itel's commitment to staying dynamic in the rapidly evolving tech landscape. “The consistent forward slanted angle throughout the logo symbolizes itel’s future focus on empowering and supporting communities through its innovative products and services,” it said.

Arijeet Talapatra, CEO, itel India, said, “After 8 years of successfully raising the technology benchmark in India, unveiling our new logo marks the beginning of a new era for itel. The vibrant Pinkish-red colour and modern design stand for love, passion, and energy and reflect the spirit of modern Bharat. While we remain dedicated to our purpose of ‘Enjoy Better Life’, this transformation is a bold step towards our unwavering commitment to innovation and customer-centricity in India.”

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