Shemaroo ropes in Swati Darekar as Head of Programming - Hindi GEC

Shemaroo Entertainment has announced the appointment of Swati Darekar as the Head of Programming- Hindi GEC (General Entertainment Channel).

In this role, Darekar will spearhead the content strategy for the Shemaroo Hindi GEC cluster, aligning with overall broadcast business objectives. Leading the conceptualisation, development and execution of content for Shemaroo TV and Shemaroo Umang, Darekar will lead a team of content creators to produce engaging and relevant content that resonates with the target audience.

Darekar is a seasoned professional in the General Entertainment Channel domain with a proven track record in creating and curating content that resonates with diverse audiences.

Before joining Shemaroo, she served as the Fiction Head (Vice President HME Content) at Colors (Viacom18).

Her career includes a significant tenure as Creative Director (Vice President Content) at Sony Entertainment Television (Sony Pictures Networks). Before Sony, she made notable contributions as Creative Director (Vice President- Fiction Programming) at Star Plus (Disney Star).

Sandeep Gupta, COO of Broadcasting Business, Shemaroo Entertainment, said, "We are excited to have Swati Darekar join our team as the Head of Programming- Hindi GEC. Her wealth of experience and creative acumen align perfectly with Shemaroo’s commitment to delivering engaging content. With Swati leading our programming efforts, we are confident in achieving new milestones and offering captivating experiences to our viewers."

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