Schbang ropes in Jitto George as EVP - Media Solutions

Schbang has announced the appointment of Jitto George as the Executive Vice-President for Media Solutions. In his new role, George will spearhead the media team, steering the planning, development, implementation, and monitoring of the media strategy across our diverse business portfolio as the company embarks on the next phase of growth.

In his new role, George envisions a substantial surge in the scale of media operations, targeting a remarkable fourfold increase within the upcoming fiscal year. This projection underscores his strategic foresight and confidence in steering the media team toward ambitious yet achievable goals that are at par with the scale of the creative business at Schbang.

Furthermore, he is placing a strong emphasis on team expansion. He has set a clear objective of doubling the current team size, with the aim of fostering a robust and dynamic work environment within the media team at Schbang.

Harshil Karia, MD and Founder, Schbang said, "We are excited to have Jitto George in our team of accomplished and dedicated leaders as we expand our business into new areas and increase our footprint. We are confident that his unparalleled acumen, steadfast commitment to delivering results, and ability to foster creativity will drive the company's endeavours, reinforcing our brand strength in today's dynamic and ever-evolving marketing landscape.”

He has over 13 years of extensive experience in integrated marketing, creative communication, production, and PR.

A postgraduate with a specialisation in Marketing and Visual Merchandising, George's career journey includes serving as the Branch Head for Social Panga Mumbai. Subsequently, he spent 7.5 years at Gozoop, where he held the position of Director of Brand Communications.

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