Momentus Digital launches its new DSP : Velocity+

Momentus Digital has introduced Velocity+, a sophisticated Programmatic DSP tailored for advertisers.

The platform serves as an addressable marketplace, showcasing Momentus Digital's dedication to enhancing media quality through strategic supply consolidation and robust integrations with tech platforms and data partners. 

Velocity+ empowers advertisers by offering them the ability to target premium and brand-safe inventory, ensuring improved campaign performance and operational efficiency. With features like amplified campaign reach, real-time analysis, and support for diverse advertisement formats, Velocity+ is designed to meet the dynamic requirements of advertisers. 

In its pursuit of media quality improvement, Velocity+ consolidates supply chains and establishes deep integrations with technology platforms and data partners. This strategic approach not only streamlines campaign setup, management, and calibration but also guarantees superior optimisation. The platform incorporates powerful identity and attribution capabilities for people-based advertising, allowing traders to prioritize buying views over impressions. 

In the realm of next-gen DSPs, Velocity+ leverages machine learning to efficiently handle a growing number of campaign variables, minimising manual intervention. The platform's core focus is on delivering superior optimisation aligned with marketer Key Performance Indicators (KPIs). By reducing the time spent on setup and delivery, Velocity+ enables marketers to concentrate more on the strategic and creative aspects of advertising. 

Arooshi Dharamdasani, CEO of Momentus Digital, emphasised that Velocity+ provides clients with assurance and trust in maximising fraud-free, brand-safe, and viewable inventory. Furthermore, she highlighted that the platform plays a pivotal role in helping advertisers achieve the last mile of their Key Performance Indicators (KPIs). Momentus's commitment involves collaborating with reliable supply partners, offering robust solutions and value to ensure a clean supply chain and build a trustworthy marketplace for advertisers. 

Dharamdasani added, "At Momentus, we are dedicated to investing in our brand to deliver maximum efficiency and efficacy while safeguarding brand legacy. With the launch of Velocity+, we are well-equipped to generate great value and outcomes for our clients and support a fair marketplace."

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