Makhana becomes most ordered snack, garnering 1.3 million orders in 2023: Swiggy

Swiggy has unveiled its quick commerce trends report for 2023. It stated that consumers have spent 2023 ordering everything from kanda, batata, and condoms to silver coins and air purifiers on Swiggy Instamart.

The fastest delivery was made in Delhi, where Swiggy Instamart delivered a packet of instant noodles in 65 seconds.

Highlights:

A person from Jaipur placed 67 orders on Swiggy Instamart in a single day.

A person from Delhi saved Rs 1,70,102 on his yearly grocery bill of Rs 12,87,920 by ordering from Swiggy Instamart.

A single order from Delhi consisted of 99 items - the majority being chips, chocolates, and cookies.

The single highest order was worth Rs 31,748. This user from Chennai stocked up on coffee, juice, cookies, nachos, and chips.

Self-care and grooming became convenient for users who discovered nail polish removers, shavers, and nail clippers on Swiggy Instamart.

Swiggy Instamart witnessed a 3233% increase in the searches for air purifiers on its platform in November and stocked up to Rs 30,00,000 worth of air purifiers in Delhi- NCR and Mumbai.

Onions, tomatoes, and coriander leaves – retained their positions as the most 'seasoned' trio of all orders!

Bengaluru ordered more mangoes than Mumbai and Hyderabad put together.

September was the month of romance this year, with the maximum number of condom orders. What did users order the most alongside condoms- Onions, followed by bananas and chips!

Makhana stole the snack spotlight, with a staggering 1.3 million orders, proving that when it comes to satisfying their cravings, users are considering healthy options too.

Milk, followed by curd and onions was the most searched item on Swiggy Instamart. Lucky for the 30 million users who found it, unlike those who came looking for “Captain America” or “anything”.

In September 2023, Swiggy Instamart introduced the bag opt-out feature. In just two months, close to a million deliveries have been made in an eco-friendly manner.

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