India Today collaborates with SRK's 'Dunki'

India Today, the English news magazine, has announced its collaboration with the Shah Rukh Khan starrer, ‘Dunki’.

The partnership aims to reinforce the essence of the brand India Today through its brand tagline: “Making Sense of India.”

“The collaboration extends beyond traditional integration, delving into a unique fusion of brands, executed as a power-packed campaign reaching out through multi-promotional channels like television, radio, digital, social, cinema and many more,” said India Today.

Through this collaboration, India Today aims to leverage the widespread appeal of ‘Dunki’ to reach a broader audience while emphasising the common values and messages shared by both brands.

“The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position as the go-to source for Making Sense of India’s socio-cultural landscape,” said the English news magazine.

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