On the occasion of Kisan Diwas 2023, Godrej Agrovet released a brand film to thank Indian farmers. The film, titled #KisanSeHumHai, is a heartfelt tribute to recognise the integral role our farmers play in feeding the nation.
Conceptualised and executed by the corporate brand and communications team at Godrej Industries and associated companies along with Creativeland Asia, the film showcases the appreciation that Godrej Agrovet has towards Indian farmers and its pledge to help uplift farming families.
Balram Singh Yadav, Managing Director, Godrej Agrovet, said, “At Godrej Agrovet, we stand shoulder-to-shoulder with our farmers who ensure that our nation is well-fed. The film is a sincere acknowledgement of the hard work and selfless nature of farmers. Being the backbone of our nation, their well-being is not just our goal, it's our foundation. Hence, on behalf of the entire team of our company, I extend our gratitude to them and salute their dedication.”
Representing the collective voice of the leadership team, all of them pledged steady support to farmers in various domains.
Burjis Godrej, Executive Director emphasised the company’s objective to meet farmers’ needs which is the core purpose and passion of the company. Rajavelu N.K., CEO – Crop Protection Business, highlighted how the company ensures every seed sown by the farmer flourishes to make the thriving nation and also uplift the farming families. Sandeep Kumar Singh – CEO, Animal Feed Business, focused on animal care, watching over livestock thereby sustaining India’s protein needs. Bhupendra Suri, CEO – Godrej Jersey, the dairy business of Godrej Agrovet Limited, celebrated the spirit of dairy farmers who take care of country’s nutrition while the company ensured their cattle’s well-being and support for their journey to prosperity. Sougata Niyogi, CEO – Oil Palm Business, highlighted company’s efforts to champion sustainable oil palm farming in the country thereby reducing India’s dependency on oil palm imports and most importantly safeguarding farmers’ profits.
Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, said, "Godrej Agrovet wanted to express their gratitude to men and women who grow the food that's put on our table. So, we wrote an ode to farmers on Kisan Diwas. And what can be better than the team at Agrovet themselves narrating it."
The video: