Cheil India bags Vishal Mega Mart's creative mandate

Vishal Mega Mart has selected Cheil as its creative agency partner with a mandate to focus on integrated advertising and marketing solutions.

Hanish Batra, Head of Marketing, Vishal Mega Mart, said, “We look forward to our association with Cheil India and a great partnership in our ambition of making aspirations affordable for our customers.”

Neeraj Bassi, Chief Growth Officer, Cheil India, said, “Vishal Mega Mart is a retail powerhouse enabling consumers to experience high-end fashion across India. We are elated to partner with them in their quest to make fashion accessible to the masses. We are eager to create benchmark work that sets new standards for the fashion retail industry. This partnership will mark our foray into managing retail clients, which is a dynamic category in itself.”

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