45th IAA World Congress to be hosted in Penang, Malaysia

The International Advertising Association (IAA) will be hosting the 45th IAA World Congress in Penang, Malaysia, from March 6 to 8, 2024.

The theme of the event is  ‘Brand: Re-Code’.

The 45^th IAA World Congress aims to probe into trends shaping the advertising landscape. Through engaging dialogues, insightful knowledge exchanges, and the sharing of best practices and case studies, attendees will gain illuminating insights into frameworks that empower brands not only to thrive but also to positively impact the evolving global scenario.

John Chacko, President, IAA Malaysia and Chairman of the 45th IAA World Congress, Penang, said, "The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage, and culture.”

Pradeep Dwivedi, Group CEO, Eros Media World PLC and IAA Global Vice-President and Area Director, APAC Region, said, “The Indian media, advertising and marketing talents are making big waves globally in creative excellence, impact, and effectiveness. The IAA World Congress 2024 in Penang, Malaysia offers Indian delegates with the perfect blend of learning and sharing same with the worldwide community of professionals. I am confident of its wide appeal and benchmark level of participation from India, coming on the back of phenomenally successful IAA World Congress previously held in Kochi, India. I am especially delighted to share that my good friend and an esteemed industry colleague, Avinash Pandey, CEO, ABP Network has been chosen as the leader of the Indian Delegation to IAA World Congress at Penang and looking forward to it. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India."

Avinash Pandey, President, IAA India Chapter and CEO, ABP Network, said, "The 45th IAA World Congress marks a pivotal gathering, echoing the success of our 2019 Congress. It serves as a hub for innovative ideas and transformative discussions, shaping the future of our industry. We eagerly anticipate a robust Indian delegation, expecting invaluable insights and collaborations.”

The 45th IAA World Congress will feature an line-up of some influential figures as speakers from the creative and marketing domain. Some of them will include Maher Nasser (UN Director of Outreach Communications), YAB Chow Kon Yeow (Chief Minister of Penang),  Alex Connock (Senior Fellow, Oxford University), Tan Sri Tony Fernandes (Founder and CEO of Air Asia, Capital A), Caroline Yap (MD, Global Google AI Business), Dato' Loo Lee Lian, CEO of Invest Penang, Dato' Seri Paduka Maimunah, Executive Director of UN-Habitat, and Ashwin Gunasekaran, CEO of Penang Convention and Exhibition Bureau (PCEB), amongst others.

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