Volkswagen has unveiled a new campaign. The campaign explores the chaotic fun of last-minute Diwali preparations.
‘Whatever Diwali Brings You, We Got You’ is a series of four digital films that capture the imperfect yet memorable moments when plans don’t turn out the way they are supposed to, during last-minute Diwali preparations and Volkswagen steps in to save the day. Through humorous storytelling, the films highlight how fixing problems is a seamless and enjoyable experience when you are in a Volkswagen.
The campaign has been conceptualised by DDB Mudra Group.
The first film, titled 'A Decoration Situation,' humorously portrays a family's attempt to put up Diwali lights, only to realise they've picked the wrong size. A last-minute dash to rectify the situation becomes a memorable part of their celebration.
'Same Pinch,’ the second film, takes us to a party where a girl finds herself in an unexpected outfit clash and goes back to change, only to later find out that someone else brings the same gift as hers.
In 'Forget-me-nots,' the third film, a family is on their way to celebrate Diwali, when the couple suddenly recalls that the husband left behind the festive gifts. A swift U-turn in their Volkswagen becomes the solution to this forgetful moment.
The fourth film, 'Tight Spots,' starts with a young boy entering the room with ill-fitting pants, leading to a spontaneous trip to buy a new pair.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “With 'You're in a Volkswagen,' we aimed to capture the various emotions that we unlock in the lives of our customers. So for Diwali, we decided to look beyond the typical festivities and embrace the significance of little moments."
A Decoration Situation film:
Same Pinch film:
Tight Spots film:
Creative: Rahul Mathew, Arcot Rahul, Gagan Bindra, David Vaz, Shalmali Sawant, Ronak Ramraje, Dhiren Sonawane
Business: Saad Khan, Aditya Atre, Gaurav Magotra, Manish Krishnan, Meet Dhumawat, Nikhil Bisoi, Mrittika Gupta
Strategy: Mehak Jaini, Aparajita Mishra, Rhea Samson
Agency Producer: Jay Gaikwad
Production House: Method Production