SRK's Jawan character interrogates Alia and Ranbir in Rungta Steel's TVC

Rungta Mines has unveiled a new TV commercial featuring popular Bollywood actors Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor reiterating its commitment of ‘Ek Dum Solid’.

The TV commercial aims to evoke feelings of trust, reliability, and a light-hearted interaction among the actors with a message of the importance of a rock-solid foundation for one's home expressed as 'Ghar Ke Neev Ko #EkdumSolid Chahiye.'

In a cinematic twist creatively unique to a steel company, Bhatt and Kapoor are reprising their iconic roles as ‘Shanaya’, ‘Barfi’, and ‘Sanju’, creating an instant connection with the audience. Still, SRK’s character is on a mission. He interrogates the two stars, demanding to uncover the secret behind a strong foundation, all while highlighting the undeniable bond between Bhatt and Kapoor. The response is as simple as it is profound- the robust Rungta Steel TMT Bars provide the strength they need. 

Arvind Kumar, Spokesperson, Rungta Steel, said, "As the custodians of Rungta Steel's legacy, it is with immense pleasure that we unveil our latest TVC with Bollywood icons Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor as our brand ambassadors. This cinematic masterpiece epitomises the very essence of Rungta Steel – trust, reliability, and strength. We believe this campaign will capture the hearts of our cherished customers and valued partners, and instill confidence in our TMT Bars. These bars are more than TMT bars; they are the bedrock of enduring structures and embody our vision for a stronger, more secure tomorrow."

Rungta steel campaign:

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