SportsBaazi ropes in Rashid Khan as brand ambassador

SportsBaazi has announced the appointment of cricketer Rashid Khan, as its brand ambassador.

The strategic decision to onboard Khan aligns with SportsBaazi's revamped brand identity to offer new formats and innovative user experiences to redefine fans interaction with sports.  

Khan's popularity and familiarity with the audiences will spotlight SportsBaazi’s key communication theme, 'Live Mein Hai Vibe.'

Khan said, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming.  The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It's an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.” 

Puneet Dua, CMO and Co-Founder, SportsBaazi, said, “Rashid Khan epitomizes the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.” 

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