Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice-President.
She will be based in the agency's Mumbai office and report to Prachi Bali, Executive Vice-President and Business Head of Saatchi & Saatchi Propagate India.
In her new role, Kapoor will spearhead the development and execution of winning strategies, nurture client relationships, and explore new opportunities for the agency to maintain its competitive edge and momentum.
Before joining Saatchi & Saatchi Propagate, she was with Grapes, where she led its West business.
Prior to that, She had worked with What's Your Problem.
She has also had a long stint at Chimp&z Inc where she led the Mumbai branch and established the Gurugram branch.
Bali said, “Isha's extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha's addition, I believe that the leadership at Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best solutions to our clients.”
Kapoor said, "In the words of Abraham Lincoln, 'The best way to predict your future is to create it.' Our industry is ever-evolving, constantly pushing the boundaries of innovation, and I am looking forward to the opportunities that lie ahead. I'm fueled by the passion to remain at the forefront of these transformative developments, understanding that through adaptation and continuous learning, I can not only keep pace with the industry but also lead the way. Embracing Groupe’s 'Power Of One' approach, I look forward to this adventure with a firm determination to create a future filled with success and meaningful accomplishments."