Publicis Groupe announced the appointment of Rajdeepak Das as Chief Creative Officer, Publicis Groupe South Asia and Chairman Leo Burnett, South Asia.
The advertising network said that in these newly created roles, Das will also focus on elevating Groupe’s creative agenda through the alchemy of technology and data for the transformation of client businesses. He will work closely with the creative, data and technology talent across the Groupe to champion these mandates.
Das has over 20 years of experience in building successful brands. He has more than 100 international awards to his name such as Cannes, The One Show, D&AD and Spikes. He has also been featured in the popular Netflix series ‘The Creative Indians Season 4’.
Anupriya Acharya, South Asia CEO, Publicis Groupe, said, “I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.”
Das said, “I am super delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.”
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