After being associated with MullenLowe Lintas Group for nearly twenty years now and serving the role of Chief Creative Officer- Global Brands, Sagar Kapoor has now decided to part ways with the agency.
Confirming the development of his stepping out, Kapoor mentioned that his last working day at the agency would be January 18, 2024. Post this, he will be taking time off to think of his next step.
During his two-decade-long tenure at the agency, Kapoor was tasked with serving various local, regional and global mandates. Additionally, he also shares the belief that advertising is ‘the most interesting conversation a brand can have with the consumer’.
In fact, he can also be credited with some iconic campaigns like Lifebuoy’s #HelpAChildReach5, including Gondappa and Future Child which were implemented globally and have consistently been some of the most awarded global campaigns over the last five years.
In the past, he was also designated as the Global Creative lead for the brand, Lifebuoy, with work that’s published in over 40 countries. Other notable brands include Axe, Pepsodent, Zee, Astral Pipes, ICICI Prudential Life Insurance and Godrej HIT.
Commenting on Kapoor’s decision to call it quits at the agency, Prateek Bharadwaj, who along with Kapoor was named the agency’s CCO in 2019, said, “Sagar has stood as a pillar within our company for an impressive span of two decades. He will definitely be missed. As he embarks on a new journey, we wish him all the best in his future endeavours.”