MS Dhoni advocates the power of prayer for World Cup victory in Zed Black Agarbatti ad

Zed Black Agarbatti and cricketer MS Dhoni have come together to celebrate the spirit of collective prayers and the power of viral prayers during the ongoing ICC Cricket World Cup 2023.

In the TV commercial Dhoni can be seen enjoying a thrilling match with a group of friends. While the group shares a nail-biting moment in the game, Captain Cool speaks about the spirit of viral prayers in tough times. It beautifully portrays how a simple moment shared with friends can turn into a heartfelt collective blessing for Indian cricket team.

Conceptualised by Oberoi IBC, the TVC will be promoted through a 360-degree approach across News and GEC Channels for the festive season.

Ankit Agrawal, Director, Mysore Deep Perfumery House, said, "We are truly honored to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings".

Anshul Agrawal, Director, Mysore Deep Perfumery House, said, "The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand."

Anand Oberoi, Managing Director Oberoi IBC, said, “With their products being an integral part of households across India, Zed Black has often been associated with the power of prayers and spiritual rituals. This collaboration with MS Dhoni and the new TVC underlines the belief that collective prayers have the potential to create a positive aura and bring good luck not only to the cricket field but also to our lives.”

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